In his 3 decades in sales and marketing, Dan has cultivated a powerful network of connections that fuel professional growth and provide access to diverse perspectives and cutting-edge ideas. This rich tapestry of relationships keeps him sharp and allows him to tackle challenges and opportunities from multiple angles, ensuring a positive impact and maximizing success.

Dan spearheaded a new Ram truck launch in Malibu, demonstrating expertise in transforming brand events into PR opportunities. While the event served to educate key personnel on the vehicle’s features, the strategic deployment of 200 trucks on Malibu streets generated significant media buzz.

An ability to forge genuine connections beyond just business deals is a valuable asset of Dan’s. By building friendships with celebrities and influencers like Dr. Oz, Lindsey Vonn, Hugh Jackman and other business thought leaders, Dan has cultivated a network that extends far beyond typical business relationships.

Two days after Dan walked in the door at USANA, the company was blindsided by a vicious attack of online slander and misinformation. A short seller, aiming to manipulate the stock price, unleashed a barrage of fabricated stories throughout social media. Dan helped the USANA team double down on their strengths, stay out of the negativity, and let their actions speak louder than the accusations.

Dan embarked on a 15-city US and Canadian Book Tour to promote Two for One and turned it into a media juggernaut. Mornings featured impactful media appearances showcasing easy home tests, while afternoons saw a custom-wrapped bus and semi-truck transform into mobile billboards, blanketing the continent with "The Healthy Home" message. This 2-for-1 marketing blitz not only propelled the book to the top of bestseller lists, but ignited brand consideration, secured valuable media coverage, and positioned our authors as leading voices – proving the power of a well-executed, multi-pronged marketing strategy.

Dan has leveraged strong, meticulous storytelling to build trust and credibility within the highly competitive world of professional and Olympic sports. At Dan’s previous company, he began by securing partnerships with just three teams and a handful of athletes. Over a 15 year period, he built a solid foundation of brand ambassadors who crafted a compelling brand image and differentiated the brand in a crowded segment.

Dan has harnessed the power of event marketing to drive brand engagement and recognition. He spearheaded the creation of award-winning live events, crafting strategic product launches, impactful employee recognition galas, and celebrations of company milestones. By establishing an in-house creative agency, he ensured seamless execution – managing the entire event lifecycle from conception to flawless delivery. This centralized approach maximized production value and leveraged in-depth knowledge, guaranteeing a high-impact experience for events held around the world.